Spinnovation works with CEOs and Boards of startups and executives at large enterprises in order to attain the right level of leadership support and go to the next level. Spinnovation aims to boost sales momentum by effectively navigating the inflection points in their growth path.
Spinnovation takes an Outside-in approach to guide the refinements necessary to resurrect sales momentum. The Outside-in approach ensures that the refinements are always influenced and validated by customers while keeping a pulse on competition and marketing dynamics. This approach provides support to the sales teams in closing deals from the current opportunity pipeline. This has an immediate impact on revenues and also provides an understanding of the business model. Based on this understanding, Spinnovation embarks on refining the business model and bringing alignment to resurrect sale.
Spinnovation approaches the situation in 3 phases:
UNDERSTAND and Accelerate current sales & customer engagements (2 to 4 weeks)
FIX immediate roadblocks and bring cross organization alignment; REFINE the business model for growth (2 to 4 weeks)
DEVELOP, Test and Iterate on the hypotheses for the next phase of growth (4 to N weeks)
Sanjai Marimadaiah started his professional life as a software engineer but went on to explore diverse leadership roles for Fortune 500 companies and startups. Apart from expertise in product management, Sanjai also managed M&A, product marketing, strategic partnerships, sales enablement, and go-to-market activities. Sanjai also teaches a class on Intrapreneurship as an Adjunct Professor at the executive MBA programs managed by the Institute of Product Leadership. After winning the McKinsey Corporate Agility hackathon in 2016, he was invited to attend the McKinsey Executive Forum on Organization Design. Sanjai also interviewed partners at leading startup accelerators to understand the startup ecosystem. As such, he became a mentor at startup accelerators such as Singularity University and TechCODE..